There are many legitimate tools to increase website traffic to your site of which some will cost you and others not. If you are just starting out and do not have means to cough up money right now but want to build the traffic you can without having to pay a cent. Here is some valuable information to get you started:

• You could start by offering quality content that is original and free and cannot be obtained elsewhere on your site as everyone loves free content which means you will increase the traffic. The content can be of a higher quality than other websites or it could be something totally unique such as:

1. Creating original content is useful as well as helpful such as something that will help someone achieve their goals or solve some or other problem or something that will entertain them and make them laugh
2. Some other tools to increase website traffic are to provide regular updates by adding fresh content ever day. Make whatever you are offering interesting and never give out all the information at once. If the traffic are interested and want to know more they will get coming back for updates.
3. Start off by writing your own articles as you are the creator so you can express your product or service better than hired writers.
4. Avoid negative judgments and bad reflections by making sure your grammar is correct and that there are no spelling errors and the information you are providing is accurate
5. Never copy and paste other websites information as the content will be detected by Google or other search engines and you will immediately be given bad credits

• The best tools to increase website traffic are keywords which are related to your content this is known as SEO which makes it far easier for people to find your website. The keywords should be in sync with your text and at the same time not over exaggerated and should be interesting enough to make people want to visit your site.

• The best way to build links is by trading links with other websites which are similar to your website. Be careful not to trade with websites that have a low ranking as this could lower your credibility and beside links you could also trade classified ads, banner ads as well as page ads.

• Get yourself know on all the social web sites such as blogs and forums as this will also increase traffic to your website. Just get creative and make it happen as there are many other ways in which you can become noticed.

Should you already have a cash flow then hire a SEO professional or you can also submit articles to sites such as Ezinearticles.com and relate the article to your website giving all your contact details and a short brief about yourself at the end of the article which will give you one way back links and tons of exposure.

What is a conversion rate? Conversion rates are talking about how many of those virtual customers are actually paying customers of your website. In reality the percentage of customers is counted who have actually made a purchase. Most websites aim to increase the number of visitors to their site but at the same time, with a few simple tweaks, all of those customers can be converted into paying customers. Website graphics are an extremely important aspect of this simple tweak. Graphics can have customers clicking around like crazy improving your conversion rate while on the other hand if you haven’t used them well; customers are just as likely to move to another site in search of the same product! The process works in a simple manner. Most website customers want to browse the site and get their shopping done. Graphics present on the website should be able to help them and guide them to get the job done easily. For example,

1.  Be bold about the BUY button- some companies make the BUY button small and hide it away in a corner or below the fold. This alone is enough to make the customer click away from the site. Subtle buttons and colors are no help when you want to make your customer buy. The best idea is to create a bright orange graphic button with the words BUY or ADD XXX TO YOUR BASKET depicted clearly and above the fold. No need to worry about this graphic being gaudy as it works! Sites who have carried out this simple graphics conversions report a 1%-30% increase in business.

2.  Website graphics should have clear visibility that ensures that the users can find top navigation, left navigations etc. Some companies can use new techniques for navigation that may look attractive but annoy customers who cannot find the navigations buttons clearly. Website navigation graphics should be clear and follow normal buttons so as not to annoy customers and drive them away.

3.  Fluttery and glimmer graphics may make your website look really attractive but they take a longer time to load. Average customers want websites to load fast or they just click to the next website on the search page! You want to catch customers fast and hard and lure them in to buy not lull them with unwanted offers and confusion. Try to load offers and discounts after a sale is complete so as to get customers back to your site.

4.  A single page should contain graphics and content related to a single product only. Do not weigh down the page with unrelated graphics that will delay the sale and annoy customers.

Where to get good graphics? If you have the time and money, then creating your own graphics for your webpage is completely fine. But another alternative is to grab them from professional sites that do the same. You can get stock photos from professional sites like iStock which stocks images, graphics and photos for blog and article use at less than $1 per piece or you can grab a truck load of professionally designed attention-grabbing images ready to plug into all your web pages from http://www.effendylie.com/new-graphics.htm. You can also create simple graphics on Photoshop too help you jazz up the website. Apart from the paid professional sites, there are thousands of free graphics sites present on the internet where you can download free graphics for use.

Search engine algorithms may vary with time but you can ensure that you have a website that is filled with SEO optimized, original content so that your page ranks as high as possible on the search results.

The following explains best 5 tips about SEO optimizing your web page:

Appropriate landing page
Apart from finding a great niche and product, it’s also necessary to have a targeted landing page to encourage paying customers. And one great tip I’ve found is that to ensure your landing page does not sell anything at all! In fact, it should give a valuable resource away for free like a niche e-book, newsletters, mini-course and even tele-seminars that will educate the customer about the value of your product. Not only does it raise customer awareness but it also encourages customers to buy what you will eventually show them!

Fresh content
Fresh and new content updated daily is one way to ensure that Google keeps returning to your page again and again. Once the search algorithms are trained to realize that the content on your page changes daily and is completely original you are more likely to see your website higher up in page rankings.

SEO optimizing!
You also have to ensure that the content is SEO-optimized. This is possible by using Keywords that are recognized by search engines as related to your product. Fill your content with an average of 2% of Keywords per page of 100 words. That means your page should run an average of 10 Keywords in a page of 500 words.  Do not put in more than that as search engines tend to classify high keyword pages as spam or duplicated content. Create a lot of internal links where a single article links to another archived articles in your blog or the site itself. This will increase site recognition and page rankings

Keeping them simple
Don’t flood your site with complex codes like Flash, Ajax, etc. Of course, the site will look great but this just tends to slow down your site and as a result might prevent search engines from crawling and indexing your website properly.

Arranging the Keywords can make or break a website!
Start strong by adding your keywords in the first paragraph and the very first line and the first line of the last paragraph. Search engines like this as it makes it easier for them to classify the article, site and content. Try to use lateral semantic indexing where you use the same keywords in the form of plurals or related variations. The more the number of variations you put in, the better the page ranking.

There you have it.. I’d love to hear from you! Don’t forget to leave your comments/feedback in the comments field.