Tweaking your website to get the right amount of business is a delicate art. It’s more than possible that your website will get thousands of visitors everyday. But does any of that traffic convert into actual buying customers? Can you do anything to improve and convert all that foot traffic into actual business for your site with website graphics? Let’s find out!

What is a conversion rate? Conversion rates are talking about how many of those virtual customers are actually paying customers of your website. In reality the percentage of customers is counted who have actually made a purchase. Most websites aim to increase the number of visitors to their site but at the same time, with a few simple tweaks, all of those customers can be converted into paying customers. Website graphics are an extremely important aspect of this simple tweak. Graphics can have customers clicking around like crazy improving your conversion rate while on the other hand if you haven’t used them well; customers are just as likely to move to another site in search of the same product! The process works in a simple manner. Most website customers want to browse the site and get their shopping done. Graphics present on the website should be able to help them and guide them to get the job done easily. For example,

1.  Be bold about the BUY button- some companies make the BUY button small and hide it away in a corner or below the fold. This alone is enough to make the customer click away from the site. Subtle buttons and colors are no help when you want to make your customer buy. The best idea is to create a bright orange graphic button with the words BUY or ADD XXX TO YOUR BASKET depicted clearly and above the fold. No need to worry about this graphic being gaudy as it works! Sites who have carried out this simple graphics conversions report a 1%-30% increase in business.

2.  Website graphics should have clear visibility that ensures that the users can find top navigation, left navigations etc. Some companies can use new techniques for navigation that may look attractive but annoy customers who cannot find the navigations buttons clearly. Website navigation graphics should be clear and follow normal buttons so as not to annoy customers and drive them away.

3.  Fluttery and glimmer graphics may make your website look really attractive but they take a longer time to load. Average customers want websites to load fast or they just click to the next website on the search page! You want to catch customers fast and hard and lure them in to buy not lull them with unwanted offers and confusion. Try to load offers and discounts after a sale is complete so as to get customers back to your site.

4.  A single page should contain graphics and content related to a single product only. Do not weigh down the page with unrelated graphics that will delay the sale and annoy customers.

Where to get good graphics? If you have the time and money, then creating your own graphics for your webpage is completely fine. But another alternative is to grab them from professional sites that do the same. You can get stock photos from professional sites like iStock which stocks images, graphics and photos for blog and article use at less than $1 per piece or you can grab a truck load of professionally designed attention-grabbing images ready to plug into all your web pages from http://www.effendylie.com/new-graphics.htm. You can also create simple graphics on Photoshop too help you jazz up the website. Apart from the paid professional sites, there are thousands of free graphics sites present on the internet where you can download free graphics for use.

We all know that search engines are very important for the success of a website. Almost 85% of new internet users find good websites by using a reliable search engine like Google.Search engines like Google fight to index thousands of pages of content found on the internet in the right order depending on several characteristics.

Search engine algorithms may vary with time but you can ensure that you have a website that is filled with SEO optimized, original content so that your page ranks as high as possible on the search results.

The following explains best 5 tips about SEO optimizing your web page:

Appropriate landing page
Apart from finding a great niche and product, it’s also necessary to have a targeted landing page to encourage paying customers. And one great tip I’ve found is that to ensure your landing page does not sell anything at all! In fact, it should give a valuable resource away for free like a niche e-book, newsletters, mini-course and even tele-seminars that will educate the customer about the value of your product. Not only does it raise customer awareness but it also encourages customers to buy what you will eventually show them!

Fresh content
Fresh and new content updated daily is one way to ensure that Google keeps returning to your page again and again. Once the search algorithms are trained to realize that the content on your page changes daily and is completely original you are more likely to see your website higher up in page rankings.

SEO optimizing!
You also have to ensure that the content is SEO-optimized. This is possible by using Keywords that are recognized by search engines as related to your product. Fill your content with an average of 2% of Keywords per page of 100 words. That means your page should run an average of 10 Keywords in a page of 500 words.  Do not put in more than that as search engines tend to classify high keyword pages as spam or duplicated content. Create a lot of internal links where a single article links to another archived articles in your blog or the site itself. This will increase site recognition and page rankings

Keeping them simple
Don’t flood your site with complex codes like Flash, Ajax, etc. Of course, the site will look great but this just tends to slow down your site and as a result might prevent search engines from crawling and indexing your website properly.

Arranging the Keywords can make or break a website!
Start strong by adding your keywords in the first paragraph and the very first line and the first line of the last paragraph. Search engines like this as it makes it easier for them to classify the article, site and content. Try to use lateral semantic indexing where you use the same keywords in the form of plurals or related variations. The more the number of variations you put in, the better the page ranking.

There you have it.. I’d love to hear from you! Don’t forget to leave your comments/feedback in the comments field.

You’re either remarkable or invisible.
—Seth Godin

Master marketer and best-selling author Seth Godin says that companies that resist innovation are like brown cows—after a while, they all look the same. If you’ve seen one brown cow, you’ve seen every brown cow there is to see. You don’t notice them even when they’re standing on the side of the highway. They might as well be invisible.

But when a purple cow comes on the scene, it stands out at once. You can’t take a brown cow and paint it purple, Godin explains. Purple cows are purple from the inside out—or they might be blue from the inside out, as in the case of JetBlue Airlines, a company that meets Godin’s criteria for excellence.

What is Seth Godin trying to teach us about marketing this time? If I’ve learned anything from Godin since his 1999 Permission Marketing, it is that he doesn’t waste his readers’ valuable time. So I’ve learned to listen to what he has to say. What does he have to say in Purple Cow? It all comes down to two words: Be remarkable.

I hope you’re listening, too. “You’re either a Purple Cow or you’re not,” says Godin. “You’re either remarkable or invisible. Make your choice.”

Forget the advertising—innovate
It would be easy to notice a purple cow if we suddenly encountered one, of course. But how do you spot purple cows in the business world? To be a purple cow in the business world, Godin explains, “Stop advertising and start innovating.”

Consumers are immune to most of the advertising that reaches them, but they are hungrier than ever for real solutions to real problems. The secret of successful Internet marketing is to create and drive word of mouth.

When fifty-two JetBlue planes were frozen on runways in an ice storm last February, passengers were stuck inside the grounded planes for hours. Other airlines cancelled flights in anticipation of the winter storm, but JetBlue vowed to get customers to their destinations.

When it didn’t work out as planned, the company had a customer service nightmare to deal with. Police were called in as irate passengers argued with JetBlue employees at airport check-in counters.

At the height of this public relations disaster, David Neeleman, founder and CEO of JetBlue Airlines, posted a video message on YouTube to apologize to customers. As far as I know, this was the first time the CEO of a major corporation posted a video message on YouTube directed at customers.

Check it out right here:

As you’ve heard his YouTube message, Neeleman explained that steps were being taken to prevent the same thing from happening again. And he outlined a new customer protection plan with enough substance behind it to show customers that he wasn’t just blowing hot air.

Customers may not have forgotten what happened, but they seem to have forgiven JetBlue. When the situation got out of control, Neeleman didn’t do what other corporate leaders have frequently done. He didn’t call in his staff to manage the crisis. He didn’t hire a public relations expert. He did what Purple Cows do—he innovated. He created an innovative information product. And it worked!

I hope you found this post useful, please feel free to share your comment / feedback / opinion / personal experience…